Sara has spent her career in marketing and business development. A Chartered Marketer for over 25 years, Sara has a strong track record of delivering transformational change through innovative marketing projects.
Sara’s career started in London working with agencies in market research and branding then managing major marketing projects for international companies. Sara takes a pragmatic approach and has successfully delivered complex marketing projects with multiple stakeholders. A keen networker and collaborator, Sara has pro-actively worked with organisations in all tourism trade sectors to ensure collaboration in destination marketing in her roles as a director of the Bournemouth Business Improvement District and chair of the Bournemouth and Poole Tourism Marketing Group. Since 2016 Sara has been a private sector board member for the Dorset Local Enterprise partnership and the Dorset Tourism Association.
From 2003-2018 Sara was owner of a successful hotel and hospitality business in Bournemouth which focused on developing packages and experiences to create a unique and distinctive offering for groups and around special interests. She has direct experience of delivering and measuring the results of campaigns using traditional channels as well as digital, social and influencer marketing platforms and PR and is passionate about tourism in Dorset.