About us…

Victoria Pirie

Victoria works across the arts, heritage and creative industries. She brings an understanding of the creative sector, culture and tourism through her work as joint author of various culture and tourism strategies, including the Dorset Culture and Tourism Action Plan (2015; implemented through RHP’s work in Dorset) and the development of the Wessex Museum Partnership’s culture and tourism plan. Her work on Place Making includes Business Improvement Districts’ engagement with place branding and heritage for Historic England (2016) and at a local level assessing the impact on Boscombe of the Bournemouth Emerging Arts Fringe festival; part funded by the local BID (2018 and continuing).  Intangible cultural heritage as part of place was explored in research for the National Lottery Heritage Fund on the impact of their work in this area (2016). Victoria understands the national operating context for the creative and cultural sector, including skills and economic development from her work at Creative & Cultural Skills, and business resilience and sustainability with research for Arts Council England (ACE) on Museums and Change (2017),  Local Authority Museums and Resilience (2015), and the Economic Impact of Museums (2014).  Currently she is part of team looking at the impact on local museums, communities and places of ACE’s Museum Development Fund (2018-2022).