What we do

Creating insight into visitor characteristics

We take a visitor centred view of the tourism offer and analyse existing routes to market, supporting individual businesses in identifying ways in which they can promote themselves and the destination within a cohesive framework.

We review the profiles of current and potential new visitor types and keep abreast of the emerging technologies that provide travellers with the freedom to explore their destination. With an ever-growing range of apps available, we help businesses identify how to use these to maximise impact.